Discover Your Unique Business Success Blueprint through Human Design

Human Design and Your Business

In general, you can use your Human Design chart as an map that shows you how to shift your daily life into alignment and experience more flow and ease in life. That also includes navigating your journey as a business owner.

Business Decisions

Running a business is all about making decisions. You’re the boss, applesauce. Some decisions are easier to make than others. There can be so many options to choose or ideas to try, which can overwhelm you to the point of inaction.

Working with your Human Design can help you cut through the noise and self-doubt so you can make business decisions that will work for you both as a business owner and a human being.

Strategy and Authority: If you only start with one aspect of your Human Design, start by working with your strategy and authority. Your Human Design strategy is just that – a strategy for making decisions according to your aura’s energetic blueprint. For example, some aura types are meant to initiate ideas into action, some are meant to build and create things over time, and some are meant to be invited in as guides and facilitators. Following your strategy can help simplify your decision-making process so you’re not following a path that is out of alignment for your specific aura type.

Your Human Design Authority helps tap into your own inner wisdom to guide your decision-making process. You can turn to your Human Design Authority to make any and every decision in your business, from your business model, target audience, offer creation, marketing strategies and more.

For some, your Human Design Authority will be listening to your gut or that little whispering voice of your intuition. For others, it may be tuning into your emotions and waiting for clarity to see how you feel about something before you commit to a decision.

Often in business, we are told: “You don’t know what you don’t know.” That advice may be true in certain circumstances. Unfortunately, it’s often used as a tactic to disempower you and persuade you to follow an external authority figure who gives you generic, cookie-cutter advice. This advice can also be internalized, leaving you to feel helpless or searching for someone to simply tell you what decisions to make.

Ultimately, you’ll find your own version of success in business once you develop trust in your decision-making skills. Working with your Human Design, either with a Personalized Human Design Guide, or directly with an Energetics Coach like me, can empower you to make decisions based on what works for you, not what someone else tells you what you “should” do.

Marketing and Networking

A large part of running a business involves marketing. Talking about what you do, what you offer, and making connections can take up large amounts of your time and energy.

Similarly, large part of Human Design is about discovering how the world responds to your unique energy, and how you can leverage your energy for effective interpersonal communication.

You can work with your Human Design Profile and Energy Centers to craft your brand’s messaging and tone to best align with your ideal clients in ways that will resonate with them.

Think of your Human Design Profile as the role you play in the story of your life and business.  Depending on your Profile, you may be the go-to resource and info gatherer, the life-long experimenter, the enigmatic problem-solver, the late-blooming role model or the social butterfly and connector.

Your Energy Centers will show you where your energy radiates out to influence others, or where you may be influenced by the energy of your surroundings and relationships.  You may be someone whose energy is more sensitive and empathic than fiery and outgoing. Simply confirming what energy you’re putting out there can give you volumes of clarity on how to interact with others.

You can work with your Human Design Profile and Energy Centers to craft strategies for the types of content you create or the types of communication you use to market your business.

For example, you may find you have a gift for public speaking that you can nurture, which may be an approach you hadn’t considered. Or, you may have been focusing on long-form written content, but creating short-form video content may resonate more with your target audience.

The same idea can apply to your creating your own networking strategies. There’s more than one way to network and build relationships. Not everyone is designed to interact with multitudes of people on a regular basis, and that’s okay. You may find that you’ll be much more successful with a smaller, deeper network of people who refer clients to you, even though you may have been trying to cold-call strangers in order to drum up leads.

Creating and Selling Offers

Creating and selling offers can also be a sticking point for business owners. You may be flooded with ideas for different offers, but you have a hard time knowing where to start. On the other hand, you may know who you want to serve, but you may not know what to offer them.

You can use your Human Design to help you prioritize your ideas. You can also use it to gain insight on which direction you can take, even if it’s subject to change in the future.

You can also work with your Human Design to identify which offers your audience will be drawn to and resonate with. Sometimes a few simple tweaks are all you need to move into alignment and tap into your success.

To dig a little deeper, your Human Design can also show you what selling points to focus on. Often in business, we’re told to focus on selling the benefits of your offer instead of the features The same concept is true when you look at selling through the lens of Human Design. However, you can go way beyond that when you work with your Human Design and create a plan for even more specific, laser-focused selling points.

When it comes to creating.and selling offers, you can look to your Human Design Strategy, Authority, Energy Centers and even some of your gates to help you craft a plan.

Designing Your Work Schedule and Environment

Most people start their own businesses to have more free time and avoid the burnout they experienced as an employee. Unfortunately, most entrepreneurs find it hard to detach from overworking, and often bring that toxic work culture into their own business schedule and environment.

When you embrace your Human Design blueprint, you can craft a work schedule that supports your energetic needs. This new way of approaching a work schedule can also support your creative process and natural rhythms for work, rest and recovery.

This approach can help you create energetic boundaries and scheduling for tasks like attending meetings, communicating with clients or creating your deliverables and products.

You can even look to your Human Design Environment to help you create the ideal workspace that will get you into your energetic flow and help you help you tap into all of the other aspects of your Human Design that I’ve mentioned in this post.

Leadership and Team-Building

As a business owner, you are also the leader of your business. There is more than one way to be a leader, and you guessed it – your Human Design will show you what leadership style works for you.

For example, you may lead by focusing your energy on those who are energetically open to receiving your influential message. You may lead by example as you embody your own uniqueness, which in turn inspires others. Or, you may lead by helping projects reach the finish line.

In terms of team-building and organizational communication, you can use Human Design as a tool similar to Myers-Briggs or DISC to create a cohesive, efficient team with a variety of strengths and diversity.

Where to start

Human Design is a robust and detailed system of information. You can start by working with your aura type’s strategy and authority. Next, you can look to your energy centers for insight into how you experience energy around work output, emotions, intuition, career direction, processing information and more.

You can work with your Human Design Profile to guide your communication style and how you buld relationships with your clients and team.

You can also develop an understanding of your Human Design gates and channels, which offer extremely specific details on our gifts and potential pitfalls.

Get your Personalized Human Design Guide for a quick-start introduction and analysis of the core elements of your Human Design and how to work with it on a daily basis.

Conclusion

You can save yourself time, energy, money and confusion trying to figure out how to run a successful business simply by working with the details of your Human Design chart.

Working with a Human Design practitioner can help you simplify the process so you can cut through the jargon and start taking aligned action right away. I offer one-hour Human Design Sessions to help you analyze and interpret your chart, as well as multi-session Energetic Coaching for long-term transformation.

You will find that this work allows you to create a balanced and aligned business that fits into your life, instead of the other way around.

Get Your Personalized Human Design Guide